But these two shopping events aren’t quite created equal. “And the ones who get it right across all facets of the consumer experience will win, not just on Black Friday or Cyber Monday, but likely throughout the holiday season and beyond.”īecause the holiday season as a whole is such a crucial time for retailers to rake in profits, we’ll see both Black Friday and Cyber Monday bombarded with sales. “These events signal who consumers are ‘voting’ for and who they have selected to feed, delight, surprise and entertain their personal networks,” Ma said. The shopping events also serve as critical indicators to the health of their businesses during a highly competitive holiday season, noted Harvey Ma, senior VP of Omni, Consumer & Retail Performance of North America at NielsenIQ. Most retailers don’t become profitable until Q4, a challenge from which the ‘Black Friday’ moniker is derived.” “These sales are a necessary part of the annual retail sales cycle, moving inventory and generating profit. ”Black Friday and the holiday season, in general, are hugely important for most retailers,” said Kunal Chopra, CEO of Kaspien, an ecommerce marketplace growth platform. After all, their livelihood depends on their success this time of year. We can also expect to see higher prices and longer waits due to supply chain issues along with labor shortages, Neiweem said.īut despite the unique challenges the retailers are up against, they’re still going big on Black Friday and Cyber Monday. “Unlike previous holiday seasons, they won’t be pushing specific toys, electronics, or apparel because higher shipping costs are impacting shipments for these products, leading to limited inventory.

“Worldwide supply chain issues continue to impact retailers and consumers, and that’s not going to change this holiday shopping season,” said Dan Neiweem, co-founder and principal at Avionos, a digital commerce and marketing firm. This year, the answer is a bit more complicated than usual, thanks to the ongoing pandemic and the havoc it has wreaked on the manufacturing and shipping side. The question comes up every year for holiday shoppers, “Should I take advantage of Black Friday or wait a couple more days for Cyber Monday?”

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